Waterwheel Carousel Demonstration Test
HISTORY TIMELINE
1918
Letters Logan and Company started in Glasgow
1923
Company renamed John Letters
1929
John Letters become one of the first manafacturers to experiment with steel shafts in Europe
1938
John Letters exhibit at the Empire International Exhibition in Glasgow. A platform that provided a springboard for their future success.
1946
Staff player Fred Daly wins the Irish Open and Irish PGA Championship
John Letters release now famous Golden Goose putter
1947
John Letters launch the original Master Model irons
Staff player Fred Daly wins the British Matchplay Championship
Staff player Fred Daly wins the British Open at Hoylake
1949
8 of the 10 players in the British Ryder Cup team use John Letters
1952
John Letters release now famous Silver Swan putter
1957
Dunlop sporting company purchase John Letters
1968
Staff player Gary Player wins the British Open at Carnoustie
Staff player Lee Trevino wins the US Open at Oakhill
1970
Sam Torrance turns professional and joins John Letters as a staff player
1971
Lee Trevino wins the British and US Open
1972
Lee Trevino wins the British Open at Muirfield
1973
Hope Letters introduces carbon fibre technology, inspired by changes in bicycle frame manafacturering
1974
Gary Player wins the British Open at Royal Lytham
1979
Staff player Cathy Panton wins the first ladies European Tour Order of Merit
1983
Jimmy and Hope Letter purchase John Letters back from Dunlop Sporting Company
1989
John Letters launch the revolutionary 'Trilogy' Irons and the first cavity and mixed blade set
1990
Paul Lawrie joins John Letters as a Staff Player
1991
Darren Clarke joins John Letters as a Staff Player
Tom Morrison purchase John Letters from Scotish Heritable Trust
1995
Former John Letters Staff Player Bernhard Gallagher captains the victorious Ryder Cup team
2000
Gordon and Marion White purchase John Letters
2002
Current Staff player Sam Torrance captains the victorious Ryder Cup team
2006
John Letters is purchased by PGA Professional John Andrew and is re-launched
2010
Sam Torrance re-signs for John Letters and the T9+ range is launched
2011
Relaunch of the Master Model irons and Golden Goose putter
John Letters open Golf Showroom and Workshop in St Andrews
2013
John Letters Launches the game changing TR47 range along with Challenge 47
THE STORY SO FAR
The Early Days
The John Letters story began in 1918 with a small works on the north bank of the River Clyde in Glasgow. Originally Letters Logan & Company, by 1923 the Company had become known as John Letters, the name that exists to this day.

Up to the middle of the nineteenth century, club making was largely an ancillary activity to the more lucrative and complicated activity of ball making. However the advent of the gutty ball gave more scope for club design and with coal and steel in plentiful supply around the coastal regions of Scotland, professionals of the day turned their hand to head design and manufacture. By beating raw steel into shape by hand through the use of rudimentary moulds and presses, small premises around the great links courses of Fife, Ayrshire, the Lothians and Angus began to dominate the world of club production.

Being a businessman, rather than a golf professional, John Letters was unusual in the golf trade and choosing to locate his factory in the industrial heartland of central Scotland made it doubly so. Therefore from the beginning, there was something very different about the John Letters business. This may be one of the reasons why the company grew from strength to strength as the century progressed, while other great club makers like Forgan, Tom Morris and Nicoll, began to fall by the wayside.

John Letters made steady progress through the ‘20s and ‘30s and its proprietor proved himself to be a shrewd businessman, always ready to try new ideas and techniques. The Company was one of the first to experiment with steel shafts while the rest of the British Industry lost ground to the USA by insisting on remaining faithful to hickory. The readiness to innovate was to prove John Letters’ greatest strength. By1939, the John Letters company had become established as a club maker of note, but real breakthroughs came in the post war era.
The Golden Years
In 1946, John Letters introduced the Golden Goose putter. It is always a matter of dispute which came first - The Golden Goose or the Bullseye - but, whichever way round, they were destined to dominate the game on their respective sides of the Atlantic for the next twenty years. During the ‘40s and ‘50s in Europe, it was very difficult to find any player of note who did not carry a Golden Goose, even today’s great exponents of the putting game continue to use the putter to their benefit.

Already riding high on the success of the Golden Goose, the John Letters place in the club makers’ Hall of Fame was secured in 1947, with the launch of the now legendary Master Model. In that same year, the great Irish Golfer Fred Daly used the Master Model to win The Open and the British Matchplay Championship, Europe’s two premier golfing events at the time. Immediately thereafter the Master Model became the club that everyone wanted to play.

It wasn't just the professionals in the game that chose to play John Letters.

There followed a decade of unparalleled success for the John Letters Company. Throughout Europe, nearly every professional and leading amateur was playing John Letters clubs through choice. Unlike today, when players’ loyalties are purchased for hard cash, forty years ago, players were more likely to select the clubs they wanted to play with and then negotiate a modest retainer. More selected John Letters than all the other brands put together.

Fred Daly, Dai Rees, Lee Trevino, Cathy Panton, Bernard Gallacher, Sam Torrance, Gary Player and Paul Lawrie are among the great names in golf who played and won with John Letters.

Clubs, top entertainers around the world also selected the brand because of its reputation for quality and innovation. Ertha Kitt, Danny Kaye, Jack Lemmon, Judy Garland and Sean Connery are amongst some of the celebrities who have played John Letters clubs and the biggest of them all, Frank Sinatra, played John Letters clubs during most of his golfing life.
Fred Daly
Fred Daly (11 October 1911 – 18 November 1990) was a Northern Irish Professional golfer who was best known for winning The Open Championship of 1947 at the Royal Liverpool Golf Club, Hoylake.

Born in Portrush, County Antrim, he was the only Irishman from either side of the border to have won The Open until Pádraig Harrington won it in 2007.

He won the Open in 1947 playing John Letters golf clubs while professional to the Balmoral Club in Belfast. His winning score of 293 saw him home by a single stroke from Frank Stranahan (an amateur) and R W Horne.

During his acceptance speech at Royal Liverpool, Daly said he was very honoured to receive the Claret Jug and take it back to Northern Ireland. He went on to say that the trophy had never been to Ireland and that he was hoping that the change of air would help it. There was much applause and laughter at his humorous comments.

In addition he added the News of the World Match Play tournament which was the main British Match Play Championship, becoming the first golfer since James Braid (1905) to win both the Open and the Match Play title in the same year.

Daly went on to play in the Ryder Cup in 1947, 1949, 1951 and 1953.
A time for change
In 1983 Dunlop moved its club making operations to England, leaving John Letters Scottish manufacturing facility threatened with closure and oblivion. The family spirit which had created the company now came to its rescue and two members of the Letters family - Jimmy and Hope - brought it back under family control - until their retirement in the early ‘90s.

During the 80s and early 90s, time was taken to take stock of Letters position in the modern golf industry. Craftsmanship and quality were no longer enough. So John Letters responded in typical fashion. Heavy on craft expertise, but short on technical input, the company rectified this by forging links with the universities of St Andrews and Glasgow, two of Scotland’s oldest and most revered seats of learning. A detailed programme of research and development was instigated using the latest computer techniques and dynamic models; new materials were investigated to anticipate future development strategies, and John Letters moved back to the forefront of the game.
New Spirit
This new spirit produced a series of new models, which created string of notable firsts for the company. Trilogy became the first matching set of irons to include cavity backed long irons and bladed short irons when first launched in 1989. The TRILOGY TXD IRONS encompassed all the best features of its predecessors and is enhanced with oversize playability.

The innovative spirit at John Letters is was very evident with the design and introduction of the Tri-Logic 4.25 putter, the first vertically and horizontally balanced putter. In addition, the launch of the TRILOGY TXD Driver took the golfing community by storm with its striking appearance and exceptional performance.
Strength to Strength
Heading into the new Millennium, it was time again to take stock of John Letters’ position within the industry. Due to mass production of clubs by other manufacturers and an increase in imports from the Asian market this exceptional company could not compete in it’s current form any more. A successful new owner in 2005 saved the company from obscurity and now looks forward to reproducing its golden years again. With the introduction of the T2 Square Driver and the new T7+ range, the company is pushing the limits of club design and going from strength to strength.

In May 2010 John Letters Golf signed Sam Torrance OBE, European Tour legend and Ryder Cup captain, in a multi-year professional contract, 40 years after he signed his first professional contract with John Letters.

Sam, 42 time winner, will become John Letters Golf brand ambassador and carry John Letters on the European and US Senior Tours.

Return
Today John Letters have brought back some legendery names such as the Master Model, Golden Goose an Sliver Swan ranges. These have helped John Letters gain greater tour presence with the likes of Sam Torrance, Phillip Archer and Lee Shepherd using them on tour.

John Letters tour pressence doesn't stop there with the introduction of a state of the art Tour vehicle offering tour staff club changes and tweaks.

Introducing TR47
2013 sees the introduction of the revolutionary TR47 that has been launched and exceeded any previous expectations. The TR47 sees the introduction of a new relationship with UST Mamiya to create a shaft to match the performance of the new product. The product development team have also pushed the boundaries incorporating a 2.2mm face on the iron set and 15-3-3-3 titanium in the face of the driver. This is already a successful chapter in the John Letters story.



2013 also sees the extension of the relationship between John Letters and Sam Torrance. Sam was very happy to sign a 3 year extension to his contract as he started his career with John Letters and will now enjoy his career twilight years with the brand.