02-05-2012
John Letters staff player, Phil Archer, is celebrating a new deal with Scotland’s finest clubmaker since 1918, proudly on top of the European Challenge Tour Order of Merit.
After winning the Pacific Rubiales Colombia Classic with his John Letters Master Model Irons, Archer climbed to the summit of the second-tier of European Golf and penned a deal with the leading Scottish golf equipment manufacturer.
The 40-year old English man, commented: “I’m delighted to have re-signed with John Letters. I have worked with them for a number of years now and it’s great to continue our partnership. The equipment is first class and so is the service I have received, which has been a huge help to me on tour.”
Backing up his victory in Columbia with a top three finish at The Barclays Kenyan Open, Archer has built a lead at the top of the Order of Merit and is targeting a swift return to the European Tour.
“I’ve spent a lot of time between events at John Letters state-of-the-art testing facility in Huddersfield, hitting all the latest Letters’ equipment including the new Master Model Grind wedges, Master Model Fairway woods and also the Master Model blades. The new wedges and irons have gone straight in the bag and have already brought me success” added Archer.
With testing and feedback by Tour Players an important part of the John Letters product development process, the club makers left no stone unturned in their pursuit to become the finest club makers in golf.
Simon Corp, Marketing and Business Manager, Simon Corp, commented: “We’re delighted to have agreed a new deal with Phil. He is a great ambassador for the brand and has a great start to the 2012 season.”
“Phil, as well as fellow Letters’ staff player, Sam Torrance have all had involvement in the design and testing of the new Master Model equipment including the blades, fairway woods and grind wedges, due out this month. Tour players demand the most exacting detail, precision and specifications – so if we can get it right for them, we know the product is right for the market” added Corp.
Archer is joined on Team John Letters by Ryder Cup legend Sam Torrance and trick-shot artist Jeremy Dale.
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30-04-2012
The National Golf Show at the NEC, Birmingham; kicked-off the UK golf season in the style for John Letters Golf.
Andy Gorman, European Tour Brand Ambassador, & One of Europe’s leading putting coaches was providing coaching on the most important areas of the game at the golf show. This is the second time he has provided his services following the highly successful London Golf Show last November.
Andy personally uses the New Golden Goose ‘Original’ putter and carries the full range of their putters to all exhibitions and European Tour tournaments.
“There is an incredible buzz surrounding the re-emergence of the Golden Goose brand, customers are hugely complimentary. Many have stories of their parents using Golden Goose putters and passing them down when they started to play. The modern styling and 303 stainless steel materials have thrust Golden Goose back to the top of the putter market. Complimented by ‘Roll-It’ groove-face technology both the ‘soft’ feel and the roll on the ball is market leading” commented Gorman.
Gorman, who has worked with a number of European Tour winners on both the Men’s & Ladies Tour in recent years, conducted 3 stage shows each day providing thousands of golfers with his insight of the putting stroke with many guests staying for more than one show and took advantage to the free one2one sessions on offer. Andy will be promoting John Letters, whilst providing putting coaching on the European Tour this year starting with the PGA Championship at Wentworth, Surrey in May.
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25-04-2012
John Letters of Scotland, the equipment brand with 94 years of clubmaking history, is delighted to announce that Managing Director John Andrew has successfully completed the 2012 Virgin London Marathon in 3 hours and 50 minutes in aid of the Seve Ballesteros Foundation and Cancer Research UK.
On Sunday 22nd April, wearing the iconic number 1984, the year that Seve famously won The Open Championship at St. Andrews and Union Jack shorts, John Andrew took to the streets of London with thousands of other runners to complete his first marathon and raise much needed funds for the Foundation and their research into brain cancer.
Speaking after crossing the finishing line, the 44 year-old owner of John Letters Golf, commented: “With only a few months to train, I was pleased with my time and finished the race with loads left in the tank. Next year I feel I could go quicker and raise even more money!”
Training in the Pennines on severe hills, clearly did Andrew the world of good, as the energetic Yorkshire man finished with a sprint down The Mall, much to the delight of the crowds.
"The London course is relatively flat compared to the Pennines - so sighting Buckingham Palace I decided to go for it with a sprint to the finish line. I got a huge cheer from the crowd, who were fantastic all day and really inspired me to keep running."
With a fund-raising total that currently stands at just over £4,000, it is not too late to donate and support John’s fantastic efforts at this year’s marathon, please go to: uk.virginmoneygiving.com/JohnAndrew1.
“I want to raise as much money as possible for Seve – so please help to support me and raise vital funds for his Foundation and their research into brain cancer. With every penny counting towards saving lives and giving others a better future, my justgiving page will remain open for the next 3 months ” added the Class AA PGA professional and golf business owner.
It was while John Andrew was a guest of Your Golf Travel Managing Director, Andrew Harding, at the Viva la Vida event in December, the fundraising evening that took place at the Natural History Museum in London to mark the two year anniversary of the Seve Ballesteros Foundation’s partnership with Cancer Research UK, that he learned he would running the marathon.
Having already secured his own place, Harding bid a very generous £8,000 in an auction that evening for a place in the 2012 London Marathon for the John Letters Golf, Managing Director; a bid that was matched on the night by John Andrew and John Letters Golf.
John Letters Golf has done a lot over the past couple of years to support the Seve Foundation, but this was a truly great personal commitment from the owner, where the sole intention remains to make as much money as possible for Seve and Cancer Research UK.
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18-04-2012
John Letters of Scotland, the equipment brand with 94 years of clubmaking history, is delighted to announce they will be powering Jeremy Dale’s Trick-shot Show in 2012.
The world-renowned trick-shot artist will carry John Letters’ equipment including a tour staff bag and will be fully-branded as a John Letters ambassador on his travels in 2012.
In addition, Jeremy will also perform his trick-shot shows at Super Demo Day events at John Letters Golf Academies across the UK and also undertake some presenting work on retail partner, Direct Golf’s TV channel, Direct Golf TV.
A delighted Jeremy Dale, commented: “It’s fantastic to be joining forces with a brand such as John Letters. It has such a great history in the game and I’m looking forward to taking the latest equipment with me and spreading the word as I travel the globe performing my trick-shot show.”
Jeremy is best known as the world's finest switching-hitting trick-shot artist. Starting out as a right-handed player he transformed his golf, and his career, by learning to play left-handed as well. In 1992 he hit his first shot as a left-hander and was on his way to developing the amazing, switch-hitting spectacle that is the Jeremy Dale Golf Show and today, still holds the distinction of being one of very few PGA professionals to have played under-par rounds, and made holes-in-one, both left and right-handed.
After graduating from Sussex University in Psychology, his first job in golf was as a caddy at the 1984 Open Championship & he turned professional in 1989. Equally proficient left and right handed, he has since forged a fine reputation as a PGA coach and one of the world's most accomplished full time trick-shot performers, having performed in 33 countries on six different continents.
Simon Corp, Marketing and Business Manager for John Letters, added: “Jeremy’s a great addition to the John Letters tour staff. As well as Sam Torrance, Phil Archer and Chris Hanson, Jeremy brings something different and we look forward to utilising his unique services at our events.”
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01-04-2012
John Letters, Scotland’s finest clubmaker since 1918, were not only the oldest manufacturer at the 2012 Scottish Golf Show, but also the only brand hand-assembling and custom-building their equipment in Scotland.
The great Scottish brand, renowned globally for producing golf equipment of the highest quality for 94 years, showcased their latest range of handcrafted equipment at the Royal Highland Centre in Ingliston, near Edinburgh and received an overwhelming response from Scottish golfers, old and young.
With significant interest in the new Master Model blades, MM Grind Wedges and Master Model Fairway woods, the John Letters team handed-out hundreds of product catalogues, £10 Gift Cards and reconnected with hundreds of fans of the brand and made hundreds of new ones.
John Letters had a prominent stand at the three-day golf show and Marketing Manager, Simon Corp, commented: “The show has been fantastic and the response to the new products has been overwhelming. The new Master Model range and, in particular, the new blades have been a real winner with the public.”
Designed for the accomplished golfer, the stunning Master Model blades have been individually forged from the finest 1020 mild carbon steel, chosen by the John Letters design team for its high carbon content, for a super-soft feel and to provide the most exacting feedback of any John Letters irons in recent years.
Utilising all of their 94 years of club making know-how, the new Master Model Blades have been hand-crafted in Scotland and feature a concave muscle design for greater power and accuracy.
A thin top line allied with a small sole, ensures the Master Model blades are pleasing to the eye of the better player while still offering a level of forgiveness without sacrificing workability.
John Letters continues to make massive strides in re-connecting with its Scottish heritage; With two new outlets in Scotland, in Dundee and Edinburgh, exhibiting at the Scottish Golf Show for the third year running and individually hand-assembling all their Master Model equipment in the workshop in St. Andrew’s.
“There is no denying that Scottish golfers are among the most knowledgeable golfers out there and to see, first-hand, so many golfers not only compliment, but purchase, products from the new Master Model collection is a great sign for the 2012 season” added Corp.
With visitor numbers up and the Masters just around the corner, John Letters used the Show to unveil their latest collection of hand-crafted Master Model products, as the Company seeks to continue the legacy of the Master Model brand and recreate the success enjoyed in the 50’s, 60’s and 70’s.
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26-03-2012
Official stockists’ of John Letters Golf equipment, Direct Golf UK, Europe’s leading multi-channel golf retailer is celebrating after a hugely successful Grand Opening Weekend at both their new Scottish Superstores, in Edinburgh and Dundee.
John Letters Brand Ambassador and Ryder Cup legend Sam Torrance OBE, was on-hand with the Ryder Cup to meet the hoards of golfers at both stores, as they queued to get hold of the latest equipment.
The first customer to make a purchase and meet Sam at the Dundee Store, was 14-handicapper, Greg Lorimar from Arbroath Artisan Golf Club, commenting: “Meeting Sam was just brilliant.”
The Grand Openings for both stores took place from Saturday 24th- Sunday 25th March 2012 and provided the Scottish public with not only the opportunity to meet Sam and the get their picture with the Ryder Cup, but also to test all the very latest golf equipment from John letters Golf as well as take advantage of some limited edition special offers.
Tom Andrews, Dundee Store Manager, commented: “It was an absolute pleasure and real honour to have Sam Torrance at the Grand Opening. We had customer’s queuing outside before the store opened to get some of the great offers and all were delighted to get the opportunity to meet Sam and have their picture taken with the Ryder Cup. The store was very busy with a real buzz in the air”
While in Edinburgh, Chris Targett, Store Manager, said: “The store was just manic on the Saturday and the staff and customers loved it. Sam Torrance was just great, signing products and photographs and getting his picture taken with everyone. Having the Ryder Cup in-store was a big attraction – people couldn’t believe it.”
The impressive 5,500 sq foot high-street Edinburgh store and 4,000 sq foot Dundee stores feature an impressive John Letters shop in shop, both boast start-of-the-art Global Play golf simulators giving local golfers the ability to demo all the latest equipment.
Speaking after a busy day at both stores, Sam Torrance, said: “I’m delighted to be here supporting John Letters and Direct Golf UK. It’s great that they now have stores in Scotland and are providing such great service to Scottish Golfers.”
“It is always nice to come back home to Scotland and to meet so many enthusiastic golfers, young and old, pass on a few tips and put a few smiles of people’s faces” added Torrance.
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27-03-2012
John letters staff player and brand ambassador receives life time Achievement award at the Scottish Golf Union dinner
John Letters Brand Ambassador, Sam Torrance, received a Lifetime Achievement Award at the 2012 Annodata Scottish Golf Awards.
Torrance is one of Scotland’s finest ever golfers, he was given this award 10 years on from when he led his European team to victory in the Ryder Cup in 2002.
Torrance became the third recipient of the Lifetime Achievement accolade, sponsored by Allied Surveyors Scotland, after former Open Champion Paul Lawrie and eight-time European Tour Order of Merit winner and 2010 Ryder Cup Captain Colin Montgomerie were honoured last year.
During a glamorous 500 guest ceremony at the Crowne Plaza Hotel in Glasgow, Torrance received the award in the company of family and friends, among them his father, Bob, his lifelong coach.
Largs-born Torrance said: “I’m delighted to have received the Scottish Golf Lifetime Achievement Award, following in the footsteps of Paul and Colin last year.
“It was a very special night for me, especially having my wife and three children present, along with my parents and friends from Ayrshire.
"I have enjoyed a wonderful career and being handed the award was another memorable occasion for me. I always love playing in Scotland and I was overjoyed to be honoured in my home country.”
Torrance has had an illustrious career playing in eight consecutive Ryder Cup teams, famously triumphing in 1985 when he sank the winning putt to secure a first-ever victory for Europe, and has been made an MBE and an OBE.
Sam Torrance this season marks 40 years since his maiden professional title and the Scot is determined to return to winning ways in 2012. Throughout his career he has achieved 21 titles on The European Tour, 11 European Senior Tour titles and three European Senior Tour Order of Merit titles.
“We are extremely proud to have Sam as our Brand Ambassador and he truly deserves this award. He has dedicated his life to golf and has helped so many people along the way. We are very excited about the forthcoming season and we are looking forward to supporting him on the Seniors Tour” commented Simon Corp, Marketing & Business Development Manager.
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15-03-2012
John Letters Golf are delighted to offer you a once in a lifetime opportunity to meet a true golfing great.
We would like to personally invite you to come along on Saturday 24th March to meet John Letters Brand Ambassador Sam Torrance OBE. Receive a signed photograph and be in with a chance of winning 1 of 3 chances to play with Sam at the Torrance course, Fairmont, St Andrews.
Sam Torrance will be appearing at the grand opening of the two new John Letters shop in shops at Direct Golf UK super stores.
- Dundee Superstore – 10am to 12pm
- Edinburgh Superstore – 2.30pm to 5pm
We look forward to seeing you at this once in a life time event.
Dundee Store
Unit 14 City Quay
Dundee, DD1 3JA
Tel: 01382 202062
Email: dundee@direct-golf.co.uk
Edinburgh Store
1A Seafield Way
Edinburgh, EH15 1TB
Tel: 0131 6690891
Email: edinburgh@direct-golf.co.uk
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11-03-2012
John Letters Staff Player Phil Archer won by one shot at the Pacific Rubiales Colombia Classic, the second Challenge Tour event of the year. With rounds of 71, 71, 68, 70 totaling 8 under par, this secured Archer his first win of the season sending him to the top of the rankings on €33,946.
Archer secured what he claimed, his “best win yet” with a spectacular up and down at the last holding his nerve by holing a difficult four footer for birdie, to win by one shot from Englishman Chris Lloyd for his 3rd Challenge Tour career victory.
“I was stood over the four footer, knowing this hole owed me something due to having two pars and a bogey previously” added Archer. “I had driven it down the left side all week; I caught a half-decent lie so I was able to get a strike on it managing to advance it towards the front edge.”
Pulling out his new Letters’ MM Grind wedge, Archer chipped to within four –feet and admitted: “I was quite comfortable standing over the final putt. I went through my normal routine and stayed composed to hole it.”
“I have been hitting them great over the winter months in practice; I played really nicely all week and struck my irons superbly. I knew a birdie would win it on the last hole and I had never actually holed a putt to win a title. I've never had that feeling before so that was a really nice feeling and one that I’d like to have a few more times” explained Archer.
Fellow John Letters Staff player Chris Hanson finished tied 4th two behind on 6 under with rounds of 72, 69, 70 & 71 including a final round back nine which included 3 impressive birdies. This is Hanson’s rookie season on the Challenge Tour with his aim to finish in the top 20 of the order of merit.
“I struck the ball really solidly out there and I am really pleased that I carried it on through the weekend, it was another great experience for me. In such a wind you have to be able to trust your equipment, and my distance control once again with the Master Model irons was outstanding” added Hanson.
“This is a solid start to the season for John Letters Golf; we have been working really hard over the last few years in the pursuit to manufacture the finest golf clubs. Torrance, Archer and Hanson have all had involvement in the design in the Master Model irons and I am so pleased that Phil and Chris have started the season so strongly. For Phil to win so early in the season is a great achievement for him and I’m sure he will go on to great things this year ” commented Simon Corp, Marketing Manager, John Letters Golf.
John Letters Staff Player, Phil Archer was carrying the John Letters Master Model Satin Irons and the MM Grind Wedges fitted with Dynamic Gold X100 shafts.
The next Challenge Tour event takes place in Nairobi, Kenya on the 29th March.
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28-02-2012
John Letters of Scotland are delighted to announce the introduction of the new John Letters ‘store in store’ at the new Direct Golf UK store now open in Teesside. With PGA Professional advice, full custom fitting, the latest Global Play Golf Simulator, World Class Customer Service the new stores offer fantastic facilities for customers to try and buy all the latest John Letters equipment.
PLUS for a limited period only receive a fantastic 20% OFF ALL JOHN LETTERS EQUIPMENT UNTIL THE 3rd MARCH. (Teesside store only).
Store Info
Address
Lullingstone Crescent,
Stockton-on-Tees,
Cleveland,
TS17 5GJ
Opening Times
Mon - Fri: 8am - 9pm
Sat - Sun: 8am - 7pm
Telephone
01642 765000
Email
teesside@direct-golf.co.uk
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28-02-2012
John Letters Golf Brand Ambassador & Winning Ryder Cup captain Sam Torrance is to receive a Scottish Golf Lifetime Achievement Award.
Torrance will be presented the award in the year that marks a decade since he led the European team to victory over the United States at the Belfry.
The 58-year-old will become the third recipient of the award from the Scottish Golf Union.
And Torrance said: "I am privileged to be receiving the Scottish Golf Lifetime Achievement Award.
"I have enjoyed a wonderful career and I would like to think I am not finished yet.
"I love to play golf in Scotland and I love to come home to Scotland."
Torrance played in eight Ryder Cup teams, winning in 1985, when he sank the winning putt, 1987, 1989 and 1995 and has been made an MBE and an OBE.
Since turning professional & signing his first playing contract with John Letters Golf 40 years ago, Torrance has won 21 titles on the European Tour, and 11 Senior Tour titles. He holds the record for the most appearances on the European Tour, with over 700 events played at the close of the 2008 season.
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24-02-2012
Sam Torrance, Brand Ambassador puts the new Master Model Blades through their paces at Wentworth Golf Club, Surrey.
The Master Model Blades are forged from premium 1020 carbon steel which creates phenomenal feel. It has been designed to deliver enhanced shot making for the professionals and skilled amateur golfers. Designed with a neutral bias and a concave micro cavity weighting system this allows controlled shot shaping.
“They look amazing and felt great off the face. I will continue to test the clubs to see if they will replace my Master Model Cavity irons” commented Torrance.
John Letters have cemented their position back in the golfing industry by producing equipment of the highest quality. They have set their targets high in being ‘The #1 Custom Fit In Golf’.
Torrance was in confident mood for the forthcoming season whilst discussing his plans for 2012. He is targeting a sentimental ‘home’ victory when The Senior Open Championship returns to Turnberry for a record seventh time from July 26-29.
“I’m really looking forward to it,” said Torrance. “Aesthetically it is one of the most beautiful looking courses in the world, in one of the most beautiful parts of the world, and it is a great golf course.
“The Senior Open is always special, no matter where it is played, but it is extra special when it is played in Scotland. I’m from that area – I was born about an hour and a half from Turnberry – so it will be special.”
Sam Torrance this season marks 40 years since his maiden professional title and the Scot is determined to return to winning ways in 2012.
“We are extremely excited about the forthcoming season for Sam and we are looking forward to supporting him on the Seniors Tour” commented Simon Corp, Marketing & Business Development Manager.
John Letters Golf pride themselves in making sure all their clubs are hand assembled at the Home of Golf, St Andrews, Scotland by their Master Craftsmen Peter McCalla.
The Master Model Blades will be available from April 2012.
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15-02-2012
John Letters tour professionals tested the latest equipment at the state of the art research & development facility in Huddersfield.
Phil Archer and Chris Hanson spent a full day putting the new products through their paces, testing them on the launch monitors to achieve the perfect head and shaft combinations. The day was spent testing the Master Model Tour Grind Wedges, Tour Black Fairway Woods and the 1020 Forged Blades.
Both professionals were extremely impressed with the hard work and detail from James Graham, Product Development Executive.
“The attention to detail on the clubs is superb; John Letters have worked extremely hard over the last few months. I hit the original prototypes and asked them to make changes to the leading edge and sole and they have achieved that. I have chosen the Satin wedges in 58* and 52* with dynamic gold X100 shafts, they are going straight in the bag” commented Archer.
Archer found that the Tour Grind Rusty wedges would spin the ball too much; this is amazing feedback to achieve after the rule changes to the grooves.
“If I go with the Raw Rusty wedges I feel I will spin them too much, that’s why I’m going with the Satin finish. I would recommend all amateurs go with the rusty option.” added Archer.
The Master Model Tour Grind wedges are available in either a Satin or a Raw (Rusty) finish, both having an increased amount of grooves to 16 for extra spin and control.
The Master Model Blades are forged from premium 1020 carbon steel for pure feel; it has been designed to deliver enhanced shot making for the professionals and skilled amateur golfers. Designed with a neutral bias and precise weighting allows controlled shot shaping.
“They felt amazing, I currently have the Master Model Satin irons in the bag but I am really tempted to change to the blades. The thin top edge looks stunning and the feed back when striking them is truly amazing” added Hanson.
The final product tested was the Master Model Tour Black Fairway available in 13.5*, 15* & 18* fitted standard with an Aldila RIP Beta graphite shaft. This clinically looking tour proven fairway designed on request by the John Letters tour professionals has a compact, high performance black PVD finish which enhances the clean look at address.
“The versatility of these fairways is excellent, they are so easy to hit from all lies. The 13.5* goes forever, it’s so explosive but at the same time easy to control. I even hit the 18* fairway out of a divot and still I got the ball airborne, they’re fantastic I will definitely be putting a 13.5* & 18* in the bag” said Hanson.
John Letters Golf pride themselves in making sure all their clubs are hand assembled at the Home of Golf, St Andrews, Scotland by their Master craftsmen Peter McCalla.
All the above products will be available from April 2012.
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02-02-2012
The opening event of the 2012 season took place at The Kensville Golf & Country Club, Ahmedabad, India between the 26th – 29th January.
John Letters Golf staff players Chris Hanson and Phil Archer have both worked extremely hard fine tuning their game and increasing their fitness levels over the winter months. They have both spent time at the John Letters test centre rigorously testing different heads and shafts to find the perfect combination.
Archer had a solid week with scores of 73, 71, 68, 76 = 288 (PAR), finishing in 11th place. Archer carried the Master Model Satin irons 3-Pw and the Tour Black wedges 52* & 56*.
Hanson in his rookie season on the Challenge Tour achieved a credible 72, 73, 73, 77 = 295 (+7), finishing in 30th place. Hanson carried the Master Model Satin irons 3-Pw with Dynamic Gold X100 shafts.
“I never really got going this week, but I scrambled it round. I am happy to make the cut this week as the whole event was a great experience. I have got 4 weeks now to put some solid practice in before I go to Colombia “commented Hanson
The next event takes place at the CC de Barranquilla,Barranquilla,Colombia between 8th- 11th March.
Follow the tour on Twitter @JohnLettersGolf
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30-01-2012
John Letters, Scotland’s finest clubmaker since 1918, is delighted to report an overwhelming response to their new products at the 59th PGA Merchandise Show in Orlando, Florida.
The great Scottish brand, renowned globally for producing golf equipment of the highest quality for 94 years, were present at their third consecutive PGA Show and showcased their latest range of handcrafted equipment at the Orange County Convention Center from the 26– 28 January 2012 as part of their continued efforts to increase the distribution of the brand globally.
James Graham, Product Development Executive, commented: “We had a fantastic response to the John Letters equipment, the Master Model range especially has really got heads turning. There was much praise for the new wedges as well as the Master Model driver receiving plaudits for its clean look at address and explosiveness off the face.”
The 59th PGA Merchandise Show took place at Orange Convention Center and brought together some 1,000 companies and brands along with more than 42,000 PGA Professionals, buyers and industry leaders from nearly 80 countries to introduce the latest in golf equipment, apparel, accessories and services, from January 25-28, 2012, in Orlando.
This year's PGA Show was the industry's most comprehensive gathering of manufacturers and influential industry leaders to participate in the event's expansive selection of programs for merchandising, professional development, product testing and peer networking.
Featuring all the latest products, prototypes for the forthcoming season, the John Letters team were inundated with interest in the new Master Model Blades as well as prototypes of new putter and wedge product lines – set to be introduced in 2012.
The stunning Master Model blades are individually forged from the finest 1020 mild carbon steel, chosen by the John Letters design team for its high carbon content, for a super-soft feel and to provide the most exacting feedback of any John Letters irons in recent years.
Utilising all of their 94 years of club making know-how, the new Master Model Blades have been hand-crafted in Scotland and feature a concave muscle design for greater power and accuracy.
Like all Master Model products, John Letters offer a full range of custom fitting options including loft, lie and shaft preference. What’s more, each individually hand-crafted iron will be assembled in the UK at John Letters new workshop in St. Andrew’s as the brand re-connects with its Scottish heritage in the home of golf.
With every major equipment, apparel and accessory company exhibiting at the PGA Show, it is the largest gathering of industry professionals on the planet and early attendance figures for the 2012 Show indicate a slight increase in overall attendance.
“As we continue to produce equipment of the highest standards, its important John Letters is represented at the show. We are serious about our brand and therefore it’s imperative we are at the largest gathering of trade professionals and continue to position ourselves among the brands at the forefront of product innovation and craftsmanship” added Graham.
With an unrivalled heritage and history of craftsmanship within the game, John Letters continues to utilise the PGA show as the platform to showcase their latest comprehensive product range and catapult the iconic Scottish brand back into the global golf spotlight.
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26-01-2012
The Today’s Golfer Annual Reader Awards 2011 have just been announced and John Letters of Scotland were proud to receive the award for runner up in category for Best Value driver (under £150).
“This was a massive step up in performance from previous John Letters clubs, and the forgiveness offered in particular was very impressive. There was very little fault here... A vibration-dampening system in the head helped to optimize feel too, even when the test team didn't quite get the ball out of the middle of the face. For our money, this is the best John Letters driver for some time” commented Todays Golfer.
Technology
A special Beta Titanium face has more elasticity and strength than traditional Titanium, giving a more explosive reaction at impact for increased distance. 'Feel Cell' technology in the sole of the club head helps to disperse vibrations at impact, giving an improved sound and solid feel. Deep face design and improved internal weighting all helps to move the centre of gravity low and further back in the head to give a high ball flight with very little back spin for the optimum ball flight and maximum distance.
“We are extremely honoured to be achieving this award from the public. We will continue to work hard to produce premium quality products at affordable prices and always consider feedback given to us from all levels of golfer” added Simon Corp, John Letters Marketing & Business Manager.
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23-01-2012
John Letters of Scotland are delighted to announce the introduction of two new John Letters ‘store in stores’ at the new Direct Golf UK stores now open in Edinburgh and Dundee (previously Scottish Golf Centres/Nevada Bobs). With PGA Professional advice, full custom fitting, the latest Global Play Golf Simulator, World Class Customer Service the new stores offer fantastic facilities for customers to try and buy all the latest John Letters equipment.
PLUS for a limited period only receive a fantastic 20% OFF ALL JOHN LETTERS EQUIPMENT UNTIL THE END OF THE MONTH(For January, in these stores only)
Edinburgh Superstore - 1a Seafield Way, Edinburgh, EH15 1TB.
Tel: 0131 6690891
Email:
edinburgh@direct-golf.co.uk
Dundee Store - Dundee Store information, Unit 14 City Quay, Dundee, DD1 3JA.
Tel: 01382 202062
Email:
dundee@direct-golf.co.uk
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23-12-2011
Two John Letters Golf Academies receive EGU/EWGA RangeMark Awards
John Letters Golf Academies, based at the Cambridge Golf and Conference Centre, Huntingdon and Calderfields Driving Range, Walsall have become the latest Golf Range facilities to be awarded RangeMark, the English Golf Union (EGU) national scheme that identifies and recognises quality ranges.
The EGU/EWGA recognise the important role that driving ranges play in introducing adults and juniors to the game of golf and providing a variety of coaching and practice opportunities for all standards of golfers. It is essential that these facilities receive recognition for their development work and also that they link in with the national structure of golf facilities in England.
RangeMark assesses driving ranges on the following three areas:
• Participation
• Environment
• Child Protection / Duty of Care
Upon accreditation driving ranges receive a variety of benefits including a certificate and plaque to display, which promotes their award, as well as some funding towards the development of golf at the facility. John Letters academies are keen to be sseen at the forefront of golf development and view rangemark as an important tool.
Darren Scholes, Academy Director for John Letters Academy in Cambridge said “We are very proud to be awarded the standard again. We work hard to develop golf in the local area and are delighted to be recognised as a high quality facility”
Paul Hebdon, Academy Director for John Letters Academy in Walsall said “the criteria for RangeMark is pretty stringent and a lot of hard work goes into satisfying the requirements, which is why only the best facilities are awarded RangeMark”
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12-12-2011
Torrance shoots 66 in the final round of the MCB Tour Championship in Mauritius to claim 4th position in the final event of the 2011 season.
After two rounds of 73 leaving him +2 and 26th position Torrance came alight with a sensational final round of 66 (6 under). This moved him up the leader board 22 places to 4th position.
His bogey free round consisted of 12 pars and 6 birdies and was the best round of the day out of 54 players who competed. This has moved Torrance up 5 places in the order of merit, to finalise his position inside the top 20 for the 2011 season.
Torrance commented, “I stuck my irons very solid and the distance control from my wedges was fantastic.”
Torrance was again carrying the John Letters Master Model satin irons and Tour Black wedges along with the T9+ fairway wood.
John Andrew added “We wish Sam a superb Christmas and Happy New Year from all the team at John Letters Golf and we are looking forward to a successful 2012.”
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08-12-2011
John Letters Golf Owner & PGA Professional John Andrew Becomes Master Mind Coach
Having already been certified as a Mind Factor Coach back in 2010, Andrew has continued his own professional and personal development by attending Karl Morris’ Mind Factor Masters coaching course and passing with flying colours.
“Within John Letters Golf and in my own coaching, I am always looking to learn and develop and encourage all my staff to do the same. I’ve always enjoyed the psychological side of golf and Karl’s course was a great opportunity to continue my own development as a coach and business owner” said Andrew.
The brainchild of Dr Karl Morris, renowned Mind Coach to some of the game’s leading players such as Lee Westwood, Darren Clarke and Louis Oosthuizen, the two-day Mind Factor Masters is exclusively for coaches who have successfully been certified Mind Factor coaches. The course provided the opportunity to look at their progress as coaches as well as share information and experiences and above all to continue to improve at what they do. Using the very latest information on how to get the best out of players, the Mind Factors Masters course is the next level in psychology for golf - revealing some really cutting edge research on how to begin to shape the brain in a more productive and enjoyable way.
Dr Karl Morris, commented: “It was great having John with us. He was great company and the group were very inquisitive about his learning’s.”
Having recently sent his tour technician staff on Golfsmith’s latest training course to become more knowledgeable in club-making, in particular frequency-matching, Andrew is a firm believer in investing in people and John Letters Golf has a continuous commitment to training and development of their team.
With over 20 years as a PGA Professional and owner of John Letters Golf, John Andrew leads by example and despite the huge success of the business and increasing demands on his time, still remains heavily involved in the training of staff.
“There’s a famous quote that states ‘Those that dare to teach must never cease to learn’ and that has always resonated with me and my business. I make no apologies for saying we want to be the supplier of choice to golfers and in order to do that we need to ensure we continue to learn, improve and develop each area of our business and investing in our people is key to that” added Andrew.
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